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◊ Product Designer · UI/UX · Growth & Strategy Austin, TX

Product design moving the numbers that matter.

I help companies improve onboarding, activation, conversion, and core product experiences through thoughtful UX and product design.

Built across consumer, AI, and Web3 products, with a background in product management and growth.

An illuminated New York subway entrance with a Get Started sign above the stairs Enter Times Square hub

FOUR LINES. ONE DESIGN PARTNER.

Where do you need to go?

Product design for startups — choose the problem, ride the line, then tap your MetroCard for proof. Engagement depth: Diagnose → Redesign → Optimize.

01 / Get more users activated → Financial District

Onboarding, first session, and activation UX.

02 / Make the product feel finished → SoHo

Product UI polish, hierarchy, and credible interfaces.

03 / Turn an idea into a product → DUMBO

Zero-to-one framing, flows, prototypes, and handoff.

Plan the route

GRAND CENTRAL / ONBOARDING & ACTIVATION

Where are users getting stuck?

Product design for onboarding, account creation, setup, activation, and the first value moment.

Fix my onboarding

SOHO / PRODUCT UI & POLISH

Your product should look as credible as the company you are building.

Hierarchy, dashboards, design systems, and mobile UI polish.

Polish my product

DUMBO / ZERO-TO-ONE

Turn the idea into something people can actually use.

Idea → flow → prototype → product.

Design my product

◊ Product Pass · Journey log

Proof of work. One card.

Case studies live as trips on the MetroCard — problem, role, intervention, outcome — instead of repeating long project dumps on this page. Full write-ups stay one tap away.

Product thinking. Hands-on design ownership.

I created Revel’s initial mobile experience before designers joined to refine it. At Popcorn, I owned foundational AI product design and later directed and collaborated with a visual designer. A product and growth background helps connect the interface to the business outcome a founder needs.

Professional products: Popcorn and Revel. Independent builds: Bambana, Unwrapt and Kora. Applied research: Arize and Expected Parrot.

◊ Fig. 04

Product taste comes from living a little.

I spend my days deep in AI and product - so I put real effort into the human side off the clock. Movement, travel, language and culture keep my taste honest; making and celebrating real creativity is what keeps the work holistic.

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◊ Fig. 05 Trajectory
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◊ Fig. 06 Capability clusters
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◊ Fig. 07 - Who this is for

Founders and early teams who need product design that connects UX to growth.

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◊ Fig. 08 - About

I'm Cydel, a product designer in Austin with a product management and growth background. I like messy early-stage problems: unclear funnels, almost-working AI outputs, scattered customer feedback, and products that need a clearer path to value.

Experience spans consumer products, AI tools, and Web3 — used here as credibility, not as the only industries I work in. Best fit: remote contract or part-time product design where UX, product thinking, and growth overlap.

◊ Fig. 09 - Contact

Let's plan the route.

Cydel Giraudel · Product Designer · UI/UX 30.27°N / 97.74°W · Sheet 01 / 2026