I help companies improve onboarding, activation, conversion, and core product experiences through thoughtful UX and product design.
Built across consumer, AI, and Web3 products, with a background in product management and growth.
Enter Times Square hub
FOUR LINES. ONE DESIGN PARTNER.
Product design for startups — choose the problem, ride the line, then tap your MetroCard for proof. Engagement depth: Diagnose → Redesign → Optimize.
Onboarding, first session, and activation UX.
Product UI polish, hierarchy, and credible interfaces.
Zero-to-one framing, flows, prototypes, and handoff.
GRAND CENTRAL / ONBOARDING & ACTIVATION
Product design for onboarding, account creation, setup, activation, and the first value moment.
Fix my onboardingSOHO / PRODUCT UI & POLISH
Hierarchy, dashboards, design systems, and mobile UI polish.
Polish my productDUMBO / ZERO-TO-ONE
Idea → flow → prototype → product.
Design my product◊ Product Pass · Journey log
Case studies live as trips on the MetroCard — problem, role, intervention, outcome — instead of repeating long project dumps on this page. Full write-ups stay one tap away.
I created Revel’s initial mobile experience before designers joined to refine it. At Popcorn, I owned foundational AI product design and later directed and collaborated with a visual designer. A product and growth background helps connect the interface to the business outcome a founder needs.
Professional products: Popcorn and Revel. Independent builds: Bambana, Unwrapt and Kora. Applied research: Arize and Expected Parrot.
I spend my days deep in AI and product - so I put real effort into the human side off the clock. Movement, travel, language and culture keep my taste honest; making and celebrating real creativity is what keeps the work holistic.
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Founders and early teams who need product design that connects UX to growth.
I'm Cydel, a product designer in Austin with a product management and growth background. I like messy early-stage problems: unclear funnels, almost-working AI outputs, scattered customer feedback, and products that need a clearer path to value.
Experience spans consumer products, AI tools, and Web3 — used here as credibility, not as the only industries I work in. Best fit: remote contract or part-time product design where UX, product thinking, and growth overlap.