Creating the initial mobile experience for a consumer marketplace.
Created Revel's initial mobile experience as the founding team's de facto product designer. Owned user flows, wireframes, and high-fidelity Figma prototypes before later refinement with designers and engineers.
What I owned
Created Revel's initial mobile experience as the founding team's de facto product designer. Owned user flows, wireframes, and high-fidelity Figma prototypes before later refinement with designers and engineers.
The negotiation table
NFT trading involved assets with financial value, but I wanted the experience to feel approachable and enjoyable for a consumer audience. I designed the core feature as a negotiation table, using a playing-card-style interaction for exchanging NFTs and other assets.
People could assemble a trade and add money to sweeten the deal. This gave the exchange a familiar, playful interaction model while accommodating offers with different combinations of assets and cash.
This was a core design decision I personally owned. The product's overall usage and retention figures below describe the broader marketplace, rather than a measured effect of this feature alone.
Scope and collaboration
- Designed onboarding, navigation, marketplace, and community experiences
- Collaborated with 3 designers and 4 engineers on refinement, handoff, and launch
- The product reached 6,000 weekly active users and 57% day-one retention
- Used Amplitude, A/B tests, and funnel analysis to guide iteration
Ownership through the team’s growth
I created the initial mobile experience before designers joined. As the team grew, I worked with three designers and four engineers on refinement and delivery. The product reached 6,000 weekly active users and 57% day-one retention; those are product-level results, not attribution to one screen.