Gift discovery, reframed as a personal concierge.
Designed gifting around people, occasions and preferences, then built an onboarding and recommendation experience. Prepared a prelaunch study brief to examine clarity, trust, activation and upgrade timing.
What I owned
Designed gifting around people, occasions and preferences, then built an onboarding and recommendation experience. Prepared a prelaunch study brief to examine clarity, trust, activation and upgrade timing.
Scope and collaboration
- Designed people-and-preference onboarding, gift discovery and an inbox experience
- Prepared a ten-persona prelaunch validation protocol covering onboarding, core value and upgrade timing
- Defined approval-before-shipping as a product trust requirement
What is built versus planned
The interface work explores people, occasions, preference capture and gift recommendations. The supplied prelaunch brief lays out ten personas, split entry paths and tasks to examine clarity, trust, first value and upgrade timing. It is a protocol, not a completed study. No research access instructions or private test entry links are published.